To bridge the massive price gap between the standard V8 Ford and the V12 Lincoln Model K, the Lincoln-Zephyr was introduced in 1936 as a competitor for the LaSalle, Chrysler Airstream, and the Packard One-Twenty. Aside from the Cadillac V-16, the Packard Eight and Duesenberg Model J, the Lincoln Model K was one of the most expensive vehicles in the United States.Īs a solution, from 1936 to 1939, Ford began its own version of the Companion Make Program introduced by General Motors in the previous decade. While General Motors and upstart Chrysler Corporation both had a comprehensive line of brands (in terms of price), by 1935, Ford sold only its namesake brand and the cars of Lincoln Motor Company. Historyĭuring the mid-1930s, despite the continuing success of its new V8-powered product line, Ford Motor Company was in danger of being left at a competitive disadvantage to both of its largest competitors. Although the final vehicle of the division was produced in 2011, Mercury remains an active and registered trademark owned by Ford Motor Company (to at least 2025). The final Mercury automobile, a 2011 Mercury Grand Marquis, rolled off the assembly line on January 4, 2011. At the time, Ford sold Mercury vehicles in the United States, Canada, Mexico, Puerto Rico, U.S. Production of Mercury vehicles ceased in the fourth quarter of 2010. In the summer of 2010, Ford Motor Company announced the discontinuation of the Mercury division as it consolidated its marketing and engineering efforts on the Ford and Lincoln brands. During the development of the Edsel, this practice ran in reverse, as the vehicles were derived from Mercury chassis underpinnings. To various extents, nearly all Mercury vehicles would be rebadged. Marketed as an entry-level premium brand for nearly its entire existence, Mercury was created in 1938 by Edsel Ford Forming half of the Lincoln-Mercury Division, the brand was intended to bridge the price gap between the Ford and Lincoln vehicle lines In a similar context, Buick and Oldsmobile played the same role within General Motors while the Chrysler Division did so within Chrysler Corporation (following the end of DeSoto and the creation of Imperial)Īlthough the initial Mercury Eight was a distinct design, for much of the existence of the division, Ford would rely on common underpinnings (from Ford or Lincoln, or both) to save on development costs. Start your search today.Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. Kijiji Autos has a large variety of Mercury vehicles for sale across Canada from handsome daily transport to some of the brand's greatest performance hits. Mercury and Kijiji Autosįind the perfect Mercury for sale with the extensive range of search filters at Kijiji Autos, tailoring your search by body style, transmission, model year, paint colour and many more options. The Marauder badge would return after a 33-year hiatus as an upgraded Mercury Grand Marquis with improved chassis, suspension, and engine, but sadly Ford decided to discontinue the Mercury nameplate during the 2009 financial crisis. Following the Coupe came a slew of 60s muscle cars like the Cougar, Marauder, and Cyclone. In 1949, Mercury launched its Coupe a car that would become beloved by hot-rodders who would lower the suspension and roofline to make it even more sleek. By combining its other brands, Ford was able to simplify its dealer network and streamline its design processes. The Lincoln-Mercury Division of Ford was established as vehicle production resumed after the Second World War. Mercury was Ford's first brand built from the ground up, though the company's cars shared parts across the range. Mercury was created to slot in above Ford and below Lincoln-Zephyr, taking on Hudson and Studebaker from Chrysler and Oldsmobile from General Motors. De Luxe Ford was launched as a premium Ford sub-brand, and Lincoln-Zephyr was spun off to sit below Lincoln at the more expensive end of the portfolio. While GM boasted 7 sub-brands and Chrysler four, Ford only had itself and Lincoln to offer. The brand was intended to give Ford a larger presence across the car market as a whole. The Mercury brand was created by Edsel Ford, son of company founder Henry Ford, in 1938.
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